MAP Policy
Purpose
Just Date Inc. (“Just Date”) has established this Minimum Advertised Price (“MAP”) Policy to protect the value of the Just Date brand, maintain fair competition among authorized resellers, and preserve the premium positioning of Just Date products. This is a unilateral policy established by Just Date at its sole discretion. It is not an agreement between Just Date and any reseller, and it is not subject to negotiation.
Scope
This policy applies to all Authorized Resellers of Just Date products across all channels, including but not limited to: e-commerce marketplaces (Amazon, Walmart, Target, eBay), reseller websites, social media storefronts, and any other online advertising medium. The MAP applies to the advertised price only — the price displayed to consumers on any website, marketplace listing, email, social media post, digital advertisement, or print advertisement. The MAP does not restrict the actual transaction price at the point of sale (e.g., in-cart pricing, checkout pricing, or negotiated pricing for wholesale/foodservice accounts).
Scope and Retail Partner Exceptions
This MAP Policy governs advertised prices by Authorized Resellers across channels, including third-party marketplace listings such as Amazon 3P, Walmart Marketplace (3P), Target Plus, eBay, TikTok Shop, Instagram and Facebook Shops, and Mercari.
For traditional brick-and-mortar retail partners that purchase Just Date products at wholesale (including Whole Foods, Sprouts, Walmart as a 1P retailer, Target as a 1P retailer, and Kroger), this MAP Policy governs advertised prices in those retailers' regular circulars and websites. Short-term in-store promotional pricing, clearance of close-dated inventory, and site-wide promotional events (such as holiday sales) are standard retail practice and do not constitute MAP violations, provided the promotional period is clearly time-bound and does not become the retailer's new standard price.
Just Date retains sole discretion to grant specific written promotional exceptions to any Authorized Reseller for a defined period.
This MAP Policy applies strictly to third-party marketplace sellers (non-direct resellers listing on marketplaces operated by others), who are not granted the same promotional latitude as retail partners with whom Just Date has a direct wholesale relationship.
MAP Schedule
Just Date maintains a current MAP Schedule that lists the minimum advertised prices for each SKU across authorized channels. The MAP Schedule is a separate document maintained by Just Date and provided to Authorized Resellers upon request and as part of standard reseller onboarding.
Just Date may update the MAP Schedule at its sole discretion with reasonable notice to Authorized Resellers. The most current version of the MAP Schedule governs MAP compliance under this Policy.
To request the current MAP Schedule, contact Just Date at the address or email in the Contact section of this Policy.
MAP Violations
A MAP violation occurs when any Just Date product is advertised at a price below the MAP specified above. The following are considered violations:
- Listing a Just Date product at a price below MAP on any online marketplace, website, or digital platform.
- Using coupons, discount codes, or automatic discounts that reduce the advertised price below MAP.
- Advertising “call for price,” “see price in cart,” or similar language designed to circumvent the MAP.
- Bundling Just Date products with other products in a way that implies a Just Date product price below MAP.
Enforcement and Consequences
Just Date monitors advertised pricing across all channels. When a MAP violation is identified, Just Date may, in its sole discretion, take one or more of the following actions, in any order:
| Violation | Action | Reinstatement |
|---|---|---|
| First | Written warning. Just Date may, in its sole discretion, allow the reseller up to 72 hours to correct the advertised price before taking further action. | Just Date may, in its sole discretion, resume sales once the violation is corrected. |
| Second | 30-day suspension of the reseller’s ability to purchase Just Date products at wholesale pricing. | Just Date may, in its sole discretion, consider resuming sales after 30 days. |
| Third | Permanent removal from the Authorized Reseller list. Just Date will cease all sales to the reseller. | At Just Date’s sole discretion. Reinstatement is not guaranteed. |
Exceptions
Just Date may, at its sole discretion, authorize temporary MAP exceptions for specific promotional periods. Any exceptions will be communicated in writing to all Authorized Resellers simultaneously, specifying the products, promotional price, start date, and end date. No reseller may assume a MAP exception exists without written confirmation from Just Date.
Unilateral Nature of This Policy
This MAP Policy is a unilateral policy of Just Date. It is not a contract, agreement, or understanding between Just Date and any reseller. Just Date does not seek, require, or accept any reseller’s agreement, assent, or commitment to this policy. Just Date reserves the right to modify, suspend, or discontinue this policy at any time without notice. Decisions regarding enforcement and consequences are made by Just Date at its sole discretion.
Contact
Questions regarding this policy should be directed to: dan@enjoyjustdate.com