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We're on a mission to help you enjoy real sugar and natural sweetness that nourish your body. We'll help you feel satisfied...

Every. Single. Day.

We want you to live your healthiest life:
The sweet life.

  • Meet Dr. Sylvie Charles

    Our Founder Dr. Sylvie Charles’ lifelong passion for food and healing was planted at a young age in her family kitchen, where she shared nourishing, Indian meals steeped in healing, Ayurvedic tradition. She was inspired by the struggles of her diabetic father and diabetic patients at UCSF. Sylvie grew passionate about refined sugar’s negative impact on public health. She was unsatisfied with the way honey, maple syrup, and coconut sugar still led to a blood sugar spike and crash, and troubled by the high fructose in agave, along the processing of artificial sweeteners – including stevia. With a naturally low glycemic index, nutrient density, and high antioxidant content, she realized organic dates were the perfect solution for a better sugar.

Sylvie's Favorite Recipe

  • Meet Sam

    Our CEO Samantha Abramson has been a marketing leader for global brands and global teams for the past 12+ years. She launched over 100 products at Apple Inc. and helped form operations at the height of the brand’s popularity.

    Sam joined Just Date to unlock growth and boost brand awareness. Sam calls herself a ‘recovering sugar addict’ and is still surprised by how delicious a low-sugar lifestyle is.
Sam's Favorite Recipe

Our Values

transparency & truth

TRANSPARENCY & TRUTH

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We promise 100% high quality products that don’t sugar coat the truth. We owe it to our customers to tell the truth about our products, where they come from, and the science behind the sweetness. We believe in being honest and open about the impact sugar has on our lives. The sugar industry tends to put a shiny coat of paint on its products to hide the damage they do to our health.

wellbeing

WELLBEING FOR YOU
& THE WORLD

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We believe in the growth mindset for you and the planet. 2% of our profits go to food education programs. We stay curious as a company and will always continue to improve our product and process. We believe in personal boundaries, flexibility and balance. There’s no point in being shy about wellbeing, and no point in being shy about feeling good.

abundance

A LIFE OF ABUNDANCE

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We are not a company that celebrates cut-out culture, diet culture, or subtraction. We believe a healthy life is rooted in abundance: overflowing with joy, energy, nutrients, flavor, and community.

organic

NATURE-LED, 100% ORGANIC

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We believe nature knows what she’s doing. We take pride in gently extracting natural sugar and vital nutrients from dates to bring you a perfect, delicious, healthier sweet that’s great for you and great for our Earth.

friendship

FRIENDSHIP & FUN

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We are more than a sugar company: think of us as a sweet support system. Like friendship, sugar should be fun too. We think its best to treat your body and health the way you would treat your best friend.